ABOUT ME
Hi I’m Alex, I was born and raised in NYC and have been living in LA for the past 20 years. After graduating from Pitzer College with a BA in Media Studies, I made the choice to never return to snow storms again. I’ve spent the majority of my career working in the entertainment industry in every field imaginable: record labels, PR firms, TV and casting, the list goes on.
I’ve been working as a creative producer for the last decade on projects ranging from private events, photoshoots and independent films and music videos. The majority of my background comes from the music industry where I have taken on so many roles while traveling the world! I’ve been day to day and tour manager, merchandiser, stylist, video producer, floral event designer and my favorite - event planner.
As a true Aquarius, I’ve learned how much I love to curate with a purpose. Setting the scene, creating a tone and imprinting a memory is what I do best. From bachelorettes, bridal and baby showers, to kids birthdays and milestone celebrations, I’m just living my life between all these cakes.